[FARMERS’ MARKET SFX]
SMITH: On a recent afternoon the farmers’ market in Boston’s Copley Square is bustling with energy.
WOMAN: Do you want me to lift that bag up for ya?
[SOUNDS OF BAGGING AND BEEPING REGISTER]
SMITH: Today a group from the Boston Living Center is on a field trip.
HANSEN: We decided to come to the market today to learn how to use the food stamps and also use the Boston Bounty Bucks.
SMITH: Amber Hansen is the Boston Living Center’s registered dietician. She organized this outing to help the Center’s HIV positive members shop for produce using Bounty Bucks—the city’s program that doubles Federal SNAP benefits. It’s a dollar-for-dollar match up to ten dollars.
HANSEN: Do you want some cauliflower, or are you good?
CARLOS: how much is it?
HANSEN: Four dollars a pound. You could roast it with olive oil, garlic and salt. If you just chop it up. And then put some oil on it. Do you have olive oil or canola oil even? Both are healthy, good fats.
SMITH: Hansen gives Carlos tips on how to choose and cook his produce.
For Carlos and others living with compromised immune systems, fresh fruits and vegetables are especially important for their nutrition. Janet’s another member of the Boston Living Center.
JANET: When you’re living with HIV even though now, with the medicines a lot of people are living longer, but it’s very important to take care of yourself. Good nutrition is kind of a way to fight back.
SMITH: But fresh produce can be prohibitively expensive. Boston Bounty Bucks is trying to make healthy food more attainable for low-income residents. Edith Murnane is Boston’s director of food initiatives. When I visited her at her office in City Hall she told me this program is all about accessibility.
MURNANE: Farmer’s markets are a really interesting way to get fruits and vegetables into the inner city. I’m not only talking about physical accessibility, but it’s really economic accessibility and the Boston Bounty Bucks really gets at that.
SMITH: The program also helps out farmers.
MURNANE: It makes it economically viable for a farmer to come to the inner city. It makes it economically feasible.
SMITH: There are now 21 farmers’ markets that participate in the program—Murnane says this shows the city’s strong commitment to public health.
[FARMER’S MARKET SFX]
SMITH: The program is helping the city’s farmers’ markets accommodate SNAP users by providing grants for new technology. Lee Piper is the assistant farm manager at the Copley Square Market.
PIPER: We have a wireless terminal here at the market, so we can take your EBT card and swipe it through.
SMITH: The terminal logs on to each person’s SNAP benefits and matches up to ten dollars in Bounty Bucks. Piper shows Living Center members how to use their Electronic Benefit Transfer, or EBT cards.
PIPER: So I swipe this.
[BEEP OF MACHINE]
PIPER: Now, you need to enter your 4-digit pin number.
[BEEPS OF PIN, SOUND OF PAPER ROLLING OUT AND RIPPING]
SMITH: Piper hands Carlos his receipt and counts out 20 Bounty Bucks.
PIPER: 16,17,18,19, and 20. So that’s what you can spend.
SMITH: Armed with his 20 Bounty Bucks, Carlos decides what to buy.
CARLOS: What I would like to buy…se llama? Collard? Collard greens. I love romaine lechuga, lettuce.
SMITH: Carrying bags of lettuce, collard greens, onions and mushrooms, Carlos gets in line to pay.
WOMAN: Do you want me to lift that bag up for you?
[SOUNDS OF BAGGING]
CASHIER: 13.75 is your total.
CARLOS: Gracias, thank you!
HANSEN: So the Bounty Bucks are a big help!
CARLOS: Oh my god!
HANSEN: Yeah! Right?
CARLOS: Yes. This is like for me seven dollars. 50% discount, 20 dollars for ten dollars! And I’m more positive that I come back more often.
SMITH: That’s exactly why Boston sponsors Bounty Bucks—to have customers return to the market throughout the growing season and eat more fruits and vegetables. The program has become a model for other cities. Farmers’ markets around the country are starting to add EBT stations and a few other programs offer financial incentives. The goals are the same: to improve health and nutrition in traditionally underserved populations.
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